A Little History

Jessica Waffles first found her attraction to photography in her hometown of Los Angeles, CA. The raw beats & community vibe of the underground rave scene in Los Angeles inspired the notion that something significant was happening - and that someone absolutely needed to capture these precious moments in history. She started Waffles Weekly in 2012, whose mission was to spotlight artists & connect the community. Through hundreds of events, thousands of photos, & collaboration with several photographers in the Greater Los Angeles Area, Waffles Weekly soon became the go-to source of photography for the scene at the time. 

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In 2014, Waffles moved to Dallas, TX. At that time the photography side of her career would be put on hold, while she dedicated her life to a traveling event company - hosting festivals around the United States, at one point going as far as Alaska. Her life was 90% marketing & production planning, 60% road life & 30% skydiving. Those numbers may not make sense to you, but that's what it was for 2 years before she decided to part ways.

In August 2015, when the repetition of her life started to weigh her down (close to her departure from the aforementioned company), she found the Dallas music scene. Can you guess what it was that first got her attention? That's right - the blues. 

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In all her life, this was the first time she was sitting 5 feet from a band of musicians at a smoke-filled bar, watching them lay their hearts & souls out on the floor of the corner of the room they called the stage. The conviction in their eyes as they could only sing the truth, the sorrow from deep inside. The guitar strings wailing like a crying storm cloud on a hot summer night. This first real "discover Dallas music" outing changed the course of her life.

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Since that day, she fell in love with Dallas-Fort Worth & has been on a never-ending  music & art discovery mission ever since. Waffles is a live music addict & the only fix is going to shows, supporting artists, and forever keeping an open mind. Her tastes range all over the spectrum, from blues, country, soul, hip-hop, indie, punk, classic rock, jazz, pop, emo, reggae - really just almost anything that grabs her attention.

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She rebooted Waffles Weekly in July 2017 & it has been nonstop events ever since. Since the reboot, Waffles has produced over 150 photo albums from DFW events (published to Facebook), and has dedicated thousands of hours to supporting music while developing & honing her photography craft. Staged portraiture has been the newest addition to services, as live music & art events are her specialty. 

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In a perfect world, she would spend her days in a constant state of discovery - traveling the world to photograph things that inspired & amazed her. Her friends say she's one of a kind. Good in business & great in friendships. 

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If there's anything else you'd like to know, feel free to ask - hello@jessicawaffles.com

P.S. If you're ever in the real world & run into her - she prefers to be called Waffles. not Jessica.

Thanks!

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